Basics: Why and How Europe?

For any act to conquer the European market is attractive, desirable and can be very beneficial and also enjoyable. Europe is a rich market with dense population and potentially loyal audiences. Working that market properly can result in substantial revenue sources.

However, to play a concert tour and a few festivals in Europe is not enough to build and establish a long-term audience and create ongoing record sales. Many acts have attempted this and failed, despite of having good North American management and track record, or even a European record company to support them.

To conquer the Europe music market requires adequate commitment and long-term vision. Europe's population is as large as North America's, Europe has diverse cultures and not everything within the European music industry works in the same way in North America on other Continents. The music industry is a community and business is largely conducted based on personal contacts.

To conquer the European market you need long-term partners, who are willing to invest in the development of your career in Europe; who are able to develop and conduct the right strategies with you; who know the people in that market and have a good track record of working with them; who know the market and its culture; and who are present and constantly available to act on your behalf.

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